My thoughts, try not to look at too many things at once. In fact, when I’m creating a dashboard or specifically digging for insights I try to follow a one-to-many or many-to-one design, then start slicing the data. Otherwise I’ll tend suffer from paralysis by analysis and start falling down the rabbit hole of causal loops. I try to isolate an event, time frame, or attribute, and look for outliers, trends, relationships. Sometimes less really IS more.
Kasper highlights some really good points in his post below:
Yeah, it’s a long video, but anything worth doing is worth doing right, so make sure you’re doing it right. And by “it” I mean your paid search marketing and web analytics. Bonus: Avinash has a great sense of humor.
Obvious Adams: The Story of a Successful Businessman is about as straight and narrow as a writing gets, but sometimes you need that old friend to just “give it to you straight,” and that is the beauty of this book. Cut through all the fog, right down to the goals; what should be done to achieve them? The answer is usually staring you in the face. You’ve just got to be able to filter out all the useless data, distractions, fear, gossip, and politics in order to see what needs to be done. It applies to most things in life: relationships, hobbies, sports, not just business. And that’s the true value in this book.
It’s the clear, logical, thinking that’s refreshing. I’d give you some examples but considering how long it is you might as well just read the whole thing. This book is only about 60 pages long, in giant font style, so it shouldn’t take more than a couple cups of coffee to get through. I’d suggest renting it from the library (remember those places?) but you can order copies for about a $1 if you want to trick people you know into reading it. If I had children I would make all of them read it. I’ll probably stash it someplace where I can throw it at one of my friends should they come by seeking advice, like in a bad sitcom, I’ve always wanted to do that.